Client Overview

• Client: Circuit Cars

• Location: Bedfordshire & Luton, UK

• Industry: Taxi & Executive Transport

• Service: Google Ads Management

The Challenge

Circuit Cars wanted to increase bookings and calls through Google Ads. Their existing campaigns lacked structure, targeting, and effective tracking. This led to inefficient ad spend, low ROI, and limited reach to local passengers needing airport transfers, school runs, or multi-seater bookings.

The Solution

Impekt restructured the Google Ads account to focus on high-converting service areas:

• Created segmented campaigns for Luton, Bedfordshire, and large vehicles

• Paused broad-match and underperforming keywords

• Implemented a negative keyword list to reduce wasted spend

• Added high-intent keywords and optimized ad copy

• Enhanced conversion tracking via Google Analytics and phone call monitoring

• Continuously tested ad variations to improve CTR

The result