Britannia Cabs
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Britannia Cabs
Client
Britannia Cabs
Sector
Transportation / Taxi Services
Location
Harlington, UK
Service Provided
Local SEO Growth & Website Optimisation (90-Day SEO Transformation)
Local SEO Strategy & Website Optimisation
Building visibility where local customers are actively searching.
The challenge
Britannia Cabs approached us with a very limited digital presence and no structured SEO strategy in place. Their website lacked essential service pages, had weak content, and suffered from slow loading speeds. Visibility on Google Maps was minimal, and there was no active blog or local content strategy to attract nearby customers.
Without keyword tracking or performance reporting, they were missing valuable opportunities to appear in local search — particularly for high-demand services like airport transfers and multi-seater bookings.
Solutions
Over a 90-day period, Impekt delivered a full-scale SEO transformation focused on improving visibility, performance, and local relevance.
- Built a targeted keyword strategy and created new service pages with optimised metadata and internal linking
- Implemented technical SEO improvements including faster load speeds, image optimisation, and sitemap cleanup
- Developed a content strategy with locally focused blog posts targeting high-intent searches
- Optimised Google Business Profile through weekly posts, geo-tagged images, and review generation
“A structured local SEO strategy turned Britannia Cabs from nearly invisible online into a strong local search presence within just 90 days.”
Key Outcomes
Over a 90-day period, Impekt delivered a full-scale SEO transformation focused on improving visibility, performance, and local relevance.
- Organic Traffic: ↑ 327% increase
- Keyword Visibility: ↑ 180% more keywords ranking in top 20
- Google Business Profile Views: ↑ 245%
- Website Load Speed: ↑ 42% faster on mobile
- Indexed Blog Pages: +30 new pages
- Engagement: ↑ 200% increase in page views & session time