Circuit Cars
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Circuit Cars
Client
Circuit Cars
Sector
Taxi & Executive Transport
Location
Bedfordshire & Luton, UK
Service Provided
Google Ads Management
Paid Ads Strategy & Optimisation
Delivering data-driven campaign structures designed to maximise bookings and inbound calls.
The challenge
Circuit Cars wanted to generate more bookings and phone enquiries through Google Ads. However, their existing campaigns lacked clear structure, effective targeting, and proper conversion tracking. This resulted in:
- Inefficient ad spend
- Low return on investment
- Missed opportunities from local passengers
- Limited reach for high-value services such as airport transfers, school runs, and multi-seater bookings
Without the right segmentation and keyword strategy, ads were appearing to low-intent users — driving spend without delivering meaningful results.
Solutions
Impekt restructured Circuit Cars’ Google Ads account to focus on high-intent local demand, ensuring campaigns were built to attract passengers actively searching for taxi and executive transport services. By improving targeting, refining keywords, and enhancing tracking, the strategy shifted from wasted spend to performance-driven growth.
- Segmented campaigns were created for Luton, Bedfordshire, and large vehicle bookings to better capture local demand
- Broad-match and underperforming keywords were paused while a strong negative keyword list reduced wasted spend
- High-intent keywords and optimised ad copy were introduced to improve relevance and engagement
- Enhanced conversion tracking was implemented through Google Analytics integration and phone call monitoring, alongside continuous ad testing to boost CTR
“Smart campaign structure and intent-based targeting transformed wasted ad spend into consistent bookings and inbound calls.”
Key Outcomes
After restructuring and optimisation (August → September 2025):
- Impressions: 7,645 → 27,084 (+254%)
- Clicks: 659 → 2,084 (+216%)
- CTR: 0.96% → 7.69% (+700%)
- Conversions: 348 → 1,258 (+261%)
- Cost per Conversion: £1.24 → £0.91 (↓ 27%)
- Phone Calls: 368 → 1,288 (+250%)
The result was a significant increase in visibility, engagement, and direct booking enquiries while simultaneously reducing acquisition costs.