Client: Britannia Cabs
Industry: Transportation / Taxi Services
Project: Local SEO Growth & Website Optimization (90-Day SEO Transformation)
The Challenge
Britannia Cabs approached us with minimal online presence:
- No SEO strategy
- Weak content and missing service pages
- Poor site structure and slow loading speed
- Little visibility on Google Maps
- No active blog or local content
- Limited keyword tracking or reporting
They needed to attract more leads through local search — especially for airport transfers and multi-seater bookings.
The Solution
Over 3 months, Impekt executed a complete SEO transformation:
On-Page SEO:
- Built a targeted keyword map (25+ high-intent keywords)
- Created 5+ new service pages
- Optimized metadata, content structure, and internal linking
- Fixed broken links and canonical issues
Technical SEO:
- Improved page speed by over 40%
- Compressed and tagged all images
- Cleaned up sitemap, robots.txt, and structured data
Content Strategy:
- Published 30+ optimized blog posts
- Integrated local keywords and service-specific topics
- Focused on topics like “Airport taxi to Heathrow”, “8-seater taxi near me”, etc.
Google My Business:
- Posted weekly updates
- Added geo-tagged images
- Collected verified reviews
- Optimized categories and descriptions
The Results (Within 90 Days)
Metric | Improvement |
Organic traffic | ↑ 327% increase |
Keyword visibility | ↑ 180% more keywords ranking in top 20 |
Google My Business views | ↑ 245% |
Website load speed | ↑ 42% faster on mobile |
Indexed blog pages | +30 pages indexed |
Engagement | ↑ 200% increase in page views & user session time |